Thursday, March 3, 2011

Greener Step

Amplify’d from greenerstep.com

The ordinary toothbrush is the ultimate throwaway item, often used for a few short months and then discarded. We questioned why all this plastic was being piled up in landfills and dumped into our oceans, when the only part that wears out is the brush. Our solution was to create our first product, the Snap Toothbrush System with replaceable brushes and reusable handles.


As good citizens of the planet we are all trying to make "greener" choices. We cut back on the use of plastic shopping bags by opting for reusable bags. We eliminate the need for bottled water by using reusable bottles and filling them with tap or filtered water. But many of us simply don't realize that toothbrush-related waste is enormous and once a toothbrush is discarded it is never recycled into other products. Using conservative estimates, over our lifetime the world will use and discard over 2 trillion toothbrushes generating the same amount of plastic waste as 6 trillion plastic grocery bags or 1.5 trillion plastic water bottles. By simply reusing our toothbrush handles we can reduce plastic waste by over 90%.


The more informed we are the better choices we'll make -- so please share this page with your friends and family and help us spread the message.

Read more at greenerstep.com
 

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